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ABOUT WORLD CLASS BRANDS There are 2 opposite valuation algorithms of branding – sustainability of our children and grandchildren depends on which one is implemented by those in charge of the largest brand architectures

Those that exclude valuation of trust , and those that model trust as explainng exponentially whether the whole organisatonal purpose is sustainable 

World  Class Brands is a professional alumni network formed in 1988 when Norman Macrae retired from writing 3000 leaders at The Economist with conclusion: branding is integral to transparent goodwill auditing and so quality of all human networking- see that year's Xmas survey: The Year of the Brand

#2030now viewed from 2016: Thank you China for global youth invitation to LEAPFROG BEYOND FINANCIAL INCLUSION TO INCLUSION OF EVERY LIFE SHAPING SERVICE APP'D BOTTOM UP aka POP (Preferential Option Poor Platforms for Youth's Next 3 Billion Jobs)

Our advisory services are only offered to those who either value trust or wish to challenge professionals who currently provide advice on externalizing trust chris.macrae@yahoo.co.uk You will find that the exponential mathematics and architectures of brand realty and goodwill valuation has been founded by our members as a contribution to the great Unseen Wealth debate which started and finished in Washington DC Brooking year 2000 befoire the Bush Adminsytration banned all future research into the greatest #learninggeneration and the intangibles (trust-flow) of growing human community and network regeneration, instead of extracting things and the shortest-term profits numerologists can compute. 

 


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 ...

online library of norman macrae--

........

2016now: help map connections of jobs for global 

youth

, sustainability goals and china capitalism 

 

WorldClassBrands.tv Our inconvenient truth is : in today's globally communications world, branding values everything. We don't say this is a good thing;yet it just is ... how the West' television age spiraled.. We know of 3 types of brand. One of which is exponentially destroying human sustainability, and another that could multiply courageous human intelligence : the service brand but ails in the west because the big accouants measure human training as a cost while letting corporations book any amount of spend on machines as an investment. According to Entrepreneurial Revolution(fiorst published in The Economist 25 December 1976) the most likely hypothesis is that by 2030 we will be spending 4000 times more per year on communications technology than 1946- if all this spend is designed to replace working livelioods of human beings, Orwellian Big Broetrherdom will likely end us all. Acclounants excuse for doing this is that a company cant own its worker.s Accountants shoulld own up to the modern form of slavery implicit in "because you dont own a worker you cannot invest in training them or their safety or other incovenient truths of human sustainability". Another branch of these global accountants is sponsored to lobby fior and apply laws so that biggest wesgtern oompanies seldom pay much taxes whereas we the peoples who try to build local communities do. 

 

Sustainable brands only grow when they also multiply value creation in communities with families celebrating flows of humak kindness for each other . This is possible because knowledge can mjultiply value in use unlike consuming up things Sectors that need these bramds most include green, learning, we-the-peoples place branding, health-and of course mobile coders who choose so much of what our networking world is deigned around and what your time if not your money is spent on. To try to help value this kind of Brand Leadsrhip, Norman macrae began his project in 2007 - empowering youth to research the worlkd ercoird book of jobs creators.

 Service brands- these only grow over time if they emppwer workers toi be communally proud and passionate in maximisg their service. Our founded spent 1999 at the world's largest ad agency. At the same time he giest edited a special triple issue of journal of marketing management on Brand Reality of living the brand with communal passion and individual passion.

 The last kind of brand is the type our founder worked

with ,ost to 1988 but when his dad retored from The Economist he promised not to wor for. 

There are brands that battle for you mind- to addict it, to make you feel incomplete without wearing it, to over-consume things , to gat instant self-gratification. These brands CEOs think nothing of persuading you by spending a billion dollars a year in advertsing. Often you and me as end consumers pay more for all the mraketing than the making. And that has very negative impacts on people who cared about making things and genuinely making products safer and better quality. These brands extract and compound risk- in effect they side with the oldest, richest and most powerful requiring next generations to bail them out. They cannot lead to sustainability  

Many globalisation professions performance audits refuse to alow metrics except for the least sustainable brands in the world which becoems the standard monopoly ruling valuation of everything we trade. They regard their biggest clients as separable systems from humans and nature,  and advise them to outsource the risk only that comopany knows most about.  WorldClassBrands exists to offer an opposite way round system design to externalsiing, siloising and command and controling. We love valuing systems that sustain humans and communities. We believe the post-industrial revolution needs to be about growing humans not just consuming more and more things. Even the way the nightly news reports Gross Domestic Product devalues everything we love about celebrating meaingful human livelihoods. Any questions:

chris.macrae@yahoo.co.uk text washington dc 240 316 8157 

 

WHICH FREE WORLD TEAM SHOULD GLOBAL YOUTH COME OUT TO BAT WITH

 

TEAM USA & OLD WEST

1.0 the UN now has more budget on refugees than all the rest- so it has elected as new leader the guy who knows most about refugee operations- while i understand the morality of such firefighting that would not make the un central to youth's exponential solution networks to sustainabiltly -logic ok?

2.0 we also know that gordon browns greatest #learninggeneration movement 2016=2030 launched at UN 3 weeks ago  is anchored in his own work on refugees (a world in a school) together with using ban ki--moons story that he himself was educated thanks to UN funding of school books in south korea - the big issue of transforming how education system conditions youth and 21st C labor skills will not come from brown's epicentre but maybe the fringes (which chinese ladies have some permission to co-edit with sir fazle abed at BRAC since they write his newsletter on how china sees future partnerships in sustainable youth) 

3.0 we know Jim Kim is the last person in a powerful us-based global financial system standing of influence in usa who gets that Jack Ma offers a revolution out of all the mess

3.1 kim's next 5 years at world bank are now saddled to paul romer as chief economist - while romer is an admirabky colo systems facilitator -  when i asked him about alibaba at World Bank start of year 2016=2017 he clearly hadnt even heard of it as a global youth economic transformation movement and referred my question to the ;panel member from mastercard!! -see my question at  1 hour 19mins 30 seconds of this discussion of does india's 1 billion person universal identity represent a step towards india adopting ali baba financial system or the opposite? New World Bank event: Identification for Development: Harnessing the Power of Digital Solutions

3.2 we have lagarde and the fed doing the same old  bureaucratic thing of this system is too big to fail and its appears that mirror mirror on the wall german's biggest bank has been baddest of them all -quite how it was chief austerity spinmaker across the whole of europe in exact opoite of every system rule keynes ever clarified beggars my brain';s ability to understand whether brexit can be the last chance for the 2 greatest open source knowledge systems the english and chiense language to marry all global youth -its something every scot if not every brit should be demanding the bbc discuss (instead of the exact opposite that the bbc correspondents for economics are brainwashed to mediate)  - and politically our role is to slow down destruction so it becomes youth futures problem not the rump of our old electorate and pensioned class

3.3 oh  and we have the bipolar party choice (differentiaklted by a few vested interest grouping like gun law and anti-abortion for presidency of the "free world"  :  same old same old with hilary. or randomised overtrumping of everything- we have a US mass media that has compounded this unciviul war between generations who libe in the worlds biggest financial nation 

is there anything i have missed to whos captaining america into 2017-2020 as tipping points on the verge of the global abyss strike us all  -chris.macrae@yahoio.co.uk washington dc mobile 240 316 8157

 

 

TEAM HANGZHOU OTHE 

 


B01 Bangladesh economical miracle of 15 million poorest village mothers grasssroots networking -good news reporting with brac.tv andvaluetrue.com andwomenuni.com

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some archives 2015-1962

welcome to 44th annual diary of elearning and jobs co-creation futures

welcome to Journalists for humanity Special Archive for 2015 UN Women EmpowerMobile Millennials sustainability


Breaking 2016-Valuing Youth or Losing Sustainability

.1962 Consider Japan:1967Japan Rising part 2.1

1972'sNext 40 Years ;

1975Asian Pacific Century 1975-2075 

1976's Coming Entrepreneurial Revolution; 12 week leaders debate
chris.macrae@yahoo.co.uk Washington DC text/mobile 240 316 8157

1982's We're All Intrapreneurial Now;why not silicon valley for all

7 May 1977 survey of Two Billion People- Asia

What will human race produce in 20th C Q4? - Jan 1975

(1984 book on net generation 3 billion job creation) ...

1991 Survey looking forward to The End of Big Banks contoling Politicians

...

 

 

partnering 7 billion peoples' S-goals-Goal 17

WorldClassBrandsNetwork founded 1988 when norman macrae retired from 40 years as The Economist's end poverty ... -our network linksin youth and journalists concerned with mediating better futures for next generations. We publish the transformational genre of how world's most resourced organisations partner intergenerational sustainability ; and explore conscious purposes of market sectors triangularised by global youth. In our league tables:

  • brands valuing youth the most:BRAC is number 1
  • global youth trust most critical to sustainability - chinese women for 3 reasons: numerically quarter of a billion of them; the increase in their livelihoods potential out of every community is huge economically and socially; ultimately sustainability goals and global youth trust needs to be the fashion of our era -and its always empowerment of young women who move fashions and hope

 

 

 

 

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#1975now to#2025now Partners in World Record Book of Job Creation

 

The curriculum of Entrepreneurial Revolution was started up in The Economist by my father Norman Macrae 1 2to debate the 4 greatest ignorances that the rich'swestern world was starting the 4th quarter of the 20th century with.

 

 

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Not understanding what failed system is identified with rural poverty -eg lack on infrastructures of electricity, educational-communications, running water and sanitation, roads and so time-sensitive supplies of life critical goods including basic nutrition infants need


World RecordPOP
  • Kim
  • Abed
  • Yunus
  • Soros

 

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Alibaba founder Jack Ma unveils ambitious plan

Mission: 100 million new jobs

By Dana McCauley


He already runs the world's biggest online shopping company, but Alibaba founder Jack Ma is not satisfied.

The Chinese billionaire has unveiled an even more ambitious plan to expand the company's reach across the globe, creating 100 million new jobs and transforming the global economy to create a more equitable world.

It may sound pie-in-the-sky, but the goal forms part of mission statement of the US$261 billion company's visionary executive chairman.

In a letter to shareholders, Ma outlined Alibaba's achievements of the past financial year - including a gross merchandise turnover of more than $195 billion (1 trillion RMB), an "unprecedented" figure - before looking to the future.

"We have more than 430 million annual active buyers, which means one out of every three individuals in China has made a purchase on our retail marketplaces," Ma wrote.

But, he said, while proud of Alibaba's online shopping achievements, "we want to do far more", saying that the benefits of globalisation had not been spread evenly, but that "digital disruption will bring us closer to a level playing field for young people and small businesses".

"We are not merely trying to shift buy/sell transactions from offline to online, nor are we changing conventional digital marketing models to squeeze out a little additional profit," he wrote.

"We are working to create the fundamental digital and physical infrastructure for the future of commerce, which includes marketplaces, payments, logistics, cloud computing, big data and a host of other fields."

The Alibaba group of companies, founded in 1999, accounts for 60 per cent of all Chinese online sales, and this year overtook Walmart as the world's largest retailer.

 

It has made Ma the second richest man in Asia, with a net worth of US$28.5 billion.

THE NEW 'NATURAL RESOURCE'

It's through cloud computing that Alibaba aims to expand its reach, and the company has been investing in the technology as part of a strategy that sees shoppers' data as the contemporary equivalent of mineral riches.

"Over the next 30 years, with computing power as the new 'technology breakthrough' and data as the new 'natural resource,' the landscape of retail, financial services, manufacturing and entertainment will be transformed," Ma wrote, forecasting a decades-long period of transformation.

"The internet revolution is a historical inflection point, much like when electricity was introduced, and it may have an even greater impact," he predicted.

Alibaba's mission, he said, was to "empower merchants with the ability to transform and upgrade their businesses for the future" and "help companies all over the world to grow".

"We believe, the commerce infrastructure we have created in China - marketplaces, payments, logistics, cloud computing and big data, all working in concert - can be applied on a global scale to lift up small and medium businesses and ordinary consumers around the world."

Eight years after launching, Alibaba Cloud hosts 35 per cent of Chinese websites, while delivering cloud computing and big data services.

'100 MILLION NEW JOBS'

Ma said Alibaba was constantly adapting to the changing e-commerce environment, as staying at the forefront of innovation was key to its continued success.

"In the coming years, we anticipate the birth of a re-imagined retail industry driven by the integration of online, offline, logistics and data across a single value chain," he said.

"With e-commerce itself rapidly becoming a "traditional business," pure e-commerce players will soon face tremendous challenges."

A shift to mobile revenue was one such change, he said, with mobile climbing from a single-digit percentage to three-years of total revenue from Alibaba's Chinese retail marketplaces, in the space of two years.

"This is why we are adapting, and it's why we strive to play a major role in the advancement of this new economic environment," Ma said.

Innovations like Alibaba's Qianniu app, which helps online businesses to improve sales and marketing while enhancing efficiency, were an example of the type of projects the company aimed to focus on.

"In 20 years, we hope to serve two billion consumers around the world, empower 10 million profitable businesses and create 100 million jobs," Ma said, adding: "This will be an even more difficult journey than the one behind us."

news.com.au

 
 
LISTEN : Newstalk ZB Political Editor Barry Soper speaks to Andrew Dickens on KPMG Early Edition

Mr Ma - who's worth around $50 billion - met with John Key in Beijing late yesterday. He made his money through founding the online commerce platform Ali Baba.

Standing alongside the Prime Minister, he heaped praise on the country, which he says is loved by many Chinese.

"At least 20 of my colleagues retired from Ali Baba. They're all very young, in their 40s, they all go to New Zealand."

"I asked what they do apart from the golf and green things and they say it's the people there."

It wasn't all social, with the Chinese billionaire also talking business.

Jack Ma told the entrepreneurs luncheon Kiwi businesspeople find it difficult to access the Chinese market.

Mr Ma said he wants to make that easier with his multi-platform organisation.

"We have Ali Baba University. We would either have courses in New Zealand or invite the entrepreneurs in New Zealand to stay in China for two weeks for training."

"The second is that we're going to open an Ali Baba business embassy next year in New Zealand."

John Key is in China meeting business and political leaders.

 

 


Innovation "Made in China" - The Case of Alibaba and the role of Net-based Small Business

Innovation is a key driver for economic development and social progress and small business is one of the best ways for people to express their willingness and capability to innovate.  Pervasive business ownership has, therefore, been the foundation in many societies for the continued improvement of people’s economic wellbeing. In the People’ Republic of China, however, private business ownership was prohibited between 1957 and 1978. Productive innovations were extremely restricted and as a consequence, China’s economy was on the verge of collapse by the end of 1978. The Chinese people had suffered a historic setback.

Alibaba’s growth, driven by unleashing grassroots entrepreneurship, has become an exemplar of China’s innovation in the 21st century.  Started by 18 young people in 1999, Alibaba has grown into a giant global internet platform and has made many invaluable contributions to China’s progress. Highlighting the importance of pervasive small business ownership in unleashing grassroots innovation and improving economic wellbeing, Professor Lowrey will discuss Alibaba’s innovative strategies and explain the economic theory behind its inspiring success.

 

 

 

Dr. Ying Lowrey is Professor of Economics at Tsinghua University and Deputy Director of the Tsinghua Research Center for Chinese Entrepreneurs, and a member of the Academic Committee for Alibaba Group Research Institute. Her teaching and research interests include economics of innovation and entrepreneurship in the internet and platform economy, the modern microfinance market, business demographics, characteristics of business owners, and the role of free enterprise and competition in the macroeconomy. 

She received her economics Ph.D. from Duke University, economics MA from Yale University and mathematics BS from Wuhan University. Before joining Tsinghua University in 2012, she served as senior economist at the Office of Advocacy, U.S. Small Business Administration and has taught economics at George Washington University and San Diego State University.

 

Selected publications 

 

 100millionjobcrisis

100millionjobcrisis

Founder of Ali Baba commits his work for Chinese on internet to generate 100 million microentrepren…chris macraeNov 23, 200950 views

Founder of Ali Baba commits his work for Chinese on internet to generate 100 million microentrepreneur jobs in 2010s - who else would you vote at the centre of 100 million job creation leagues?
=====================update sumer 2016:
unlike oiher years spent with bangaldeshi inspired youth, i spent 2015-2016 mainly with a class of chinese female students - what brilliant minds and tirelss sources of human energy - i hope this summary of why the whole world can celebrate what jack ma is doing is near to the mark - but as always look forward to editing any errors which are mine alone
chris.macrae@yahoo.co.uk washington dc text 240 316 8157
======================
was english language tutoring

In 1995 he was sent to the usa on an exchange mission and encountered the worldwideweb - then unknown in China. He determined the www would be the biggest job creating innovation of his (or his generations) life and hopefully of every Chinese entrepreneur he could valuably link into.

Over the next 15 years his wizard coding teams went from something that was little more than an electronic yellow pages for small businesses to conceiving sustainability generation's 2 greatest retailing platforms china or the world may ever have seen..

the taobao platform is the most valuable job creating concept retailers have ever mediated because it reverses the western trend of globalisiation of retailers, bankers and big corporations squeezing out local and small enterprises from having a market; how taobao did that is an extraordinarily detailed story but note how Ma was concerned to ensure even the most cut-off of Chinese villagers could start up on tao bao (rural ecommerce is one of the innovations that Ma has led the www purpose to linkin)

His other mall was pitched at the more usual high cost fashions of big global merchandisers. Because of complex property laws in chinese cities, most expensive retailers are not much of a joy to shop in. So ali baba created a lifestyle -eg celebrate singles day 11/11 shopping virtually rather than the physically exhausting interaction in The West's biggest shopping days of the year)

SO 365/24/7 consumers of ali baba can choose who they value developing most with their purchasing power as well as searching merchandise with global image or local cultural joy

Alibaba has become china's and probably the word's largest retailing channel. It does this with next to no merchandise but brilliant coding so that every store front on its platforms delivers with equal reliability. Hunting out exactly how Ma forms partnerships so that big data analysis benefits the smallest enterprises and most local consumers ought to be a job of whomever is sustainability goals greatest economist.

Intriguingly to ensure he could compete with the chinese internet companies that raced to co-create the www that Ma had opened space for in china, Ma IPO'd Alibaba through a process 2010-2015 while developing his secret sustainability weapon under private ownership. AlIpay is china's number 1 financial inclusion delivery system and maybe global youth most humanly productive coding achievement to date.

Comparing china's top 10 internet properties with the west's is very interesting. Are the consuming behaviours on ali baba more sustainable than those on amazon or ebay or paypal? Are the learnng behaviours on baidu more sustaining of youth than on google or coursera or microsoft's linkedin. Time will tell but note how speaking english, chinese and coding (as well as mother tongue) are probably what educators anywhere on planet earth should NOW be most valuing their global youth's future freedom to thrive entrepreneurially around.

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