He already runs the world's biggest online shopping company, but Alibaba founder Jack Ma is not satisfied.
The Chinese billionaire has unveiled an even more ambitious plan to expand the company's reach across the globe, creating 100 million new jobs and transforming the global economy to create a more equitable world.
It may sound pie-in-the-sky, but the goal forms part of mission statement of the US$261 billion company's visionary executive chairman.
In a letter to shareholders, Ma outlined Alibaba's achievements of the past financial year - including a gross merchandise turnover of more than $195 billion (1 trillion RMB), an "unprecedented" figure - before looking to the future.
"We have more than 430 million annual active buyers, which means one out of every three individuals in China has made a purchase on our retail marketplaces," Ma wrote.
But, he said, while proud of Alibaba's online shopping achievements, "we want to do far more", saying that the benefits of globalisation had not been spread evenly, but that "digital disruption will bring us closer to a level playing field for young people and small businesses".
"We are not merely trying to shift buy/sell transactions from offline to online, nor are we changing conventional digital marketing models to squeeze out a little additional profit," he wrote.
"We are working to create the fundamental digital and physical infrastructure for the future of commerce, which includes marketplaces, payments, logistics, cloud computing, big data and a host of other fields."
The Alibaba group of companies, founded in 1999, accounts for 60 per cent of all Chinese online sales, and this year overtook Walmart as the world's largest retailer.
It has made Ma the second richest man in Asia, with a net worth of US$28.5 billion.
THE NEW 'NATURAL RESOURCE'
It's through cloud computing that Alibaba aims to expand its reach, and the company has been investing in the technology as part of a strategy that sees shoppers' data as the contemporary equivalent of mineral riches.
"Over the next 30 years, with computing power as the new 'technology breakthrough' and data as the new 'natural resource,' the landscape of retail, financial services, manufacturing and entertainment will be transformed," Ma wrote, forecasting a decades-long period of transformation.
"The internet revolution is a historical inflection point, much like when electricity was introduced, and it may have an even greater impact," he predicted.
Alibaba's mission, he said, was to "empower merchants with the ability to transform and upgrade their businesses for the future" and "help companies all over the world to grow".
"We believe, the commerce infrastructure we have created in China - marketplaces, payments, logistics, cloud computing and big data, all working in concert - can be applied on a global scale to lift up small and medium businesses and ordinary consumers around the world."
Eight years after launching, Alibaba Cloud hosts 35 per cent of Chinese websites, while delivering cloud computing and big data services.
'100 MILLION NEW JOBS'
Ma said Alibaba was constantly adapting to the changing e-commerce environment, as staying at the forefront of innovation was key to its continued success.
"In the coming years, we anticipate the birth of a re-imagined retail industry driven by the integration of online, offline, logistics and data across a single value chain," he said.
"With e-commerce itself rapidly becoming a "traditional business," pure e-commerce players will soon face tremendous challenges."
A shift to mobile revenue was one such change, he said, with mobile climbing from a single-digit percentage to three-years of total revenue from Alibaba's Chinese retail marketplaces, in the space of two years.
"This is why we are adapting, and it's why we strive to play a major role in the advancement of this new economic environment," Ma said.
Innovations like Alibaba's Qianniu app, which helps online businesses to improve sales and marketing while enhancing efficiency, were an example of the type of projects the company aimed to focus on.
"In 20 years, we hope to serve two billion consumers around the world, empower 10 million profitable businesses and create 100 million jobs," Ma said, adding: "This will be an even more difficult journey than the one behind us."
motivations of Yunus' 5 biggest publicists- USA's sam, vidar, alex; Euro's Hans and Saskia
..Motivations of 5 publicists of Yunus - rough notes- your corrections welcome - chris.macrae@yahoo.co.uk skype chrismacraedc ; we particularly welcome linkedin attributions for The World Record Book of Job Creatorsin which we map Yunus top 10 role as the good news broadcaster of the net generation-the only man in the middle of 1000 life critical concepts (at war with the ad agency world who spend half a trillion dollars a year on concepts targetted at making the world more expensive and big brothered). A tricky game unless you have back up friends collecting info on the risks of who's greenwashing who
In the beginning there was sam. Early in 1980s he founded results a grassroots network for citizens to lobby us congress - he had been inspired the goals of the US Hunger Project.In the late 1980s both the Clinton's and Sam discovered stories of Yunus progress out of Bangladesh ; separately the mother pf Obama had started replicating grameen type models in Indonesia (see Anne Durham film ); and Alex Counts went to work as a journalist in Dhaka. Soon he helped Yunus structiue a newsletter Grameen Dialogue. Several hings happened in 1996 that were remarkable:
A compatriot of Yunus brought him a partnership which established Grameen Phone
Yunus chatted to America's veteran source of solar knowledge Neville Williams and started up Grameen Energy (Shakti)
The Americans invited the great and the good around the world to celebrate microcreditsummitas an annual millennial goals event staging Yunus as chief cheerleader. The first summit in 1997 was accompanied by Alex Counts coming back to USA to start the fundraising Grameen Foundation. Yunus was soon seeking another fundraising agent Vidar Jorgenssen (a commercial organiser of US's larges healthcare conferences). Sam continued to lobby - helping get yunus the nobel prize and presidents and congress gold medal awards. Alex continued to raise up to 25 million dollar a year for various non-Bangladeshi projects he ran. Vidar became the person Yunus placed on boardroom partnerships with people like Carlos Slim in Mexico and John Mackey at his Wholeplanet Foundation aligned as the conscious vision of the Whole Foods supermarket chain.
Yunus spent more and more of his time searching out technology partnerships to form project labs in the bangladesh villages. By the time of his Nobel Prize his speech mentioned the social business model through which he wished to connect hundreds of microfranchise solutions in every life critical service area. The Germans Hans & Saskia became his world publicists in 2009 ...